The case is given to ACP Jai Dixit and Ali helping them put the pieces of the puzzle together is ACP Shonali Bose (Bipasha Basu).
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Enter Aryan - Mr.A (Hrithik Roshan) A high tech international thief after pulling off a series of impossible heists all over the world. Together they are trying to keep a tight leash on the crime in India, little do they know what they are going to be up against. He is now ACP Jai Dixit’s (Abhishek Bachchan) right hand man. Ali’s (Uday Chopra) dream of becoming a police officer has come true. DHOOM:2 reinvents the action comedy genre and propels it into the 21st century.
Bets are already on on whether Salman will be able to beat Aamir at the box-office.The world’s oldest desert, the Namib - A solitary railway line. The next biggie in line is the Salman Khan-starrer Jai Ho. The much publicised Rs900-ticket was for an evening screening at IMAX. In the first week, the shows started as early as 8.30am and late night shows on weekends started as late as 11.45pm, to end around 3am. But PVR Pictures released it at a mammoth level with ticket rates ranging from Rs 145 to Rs 900. The ticket rates of most Bollywood biggies are hiked these days. The southern market earned Rs 4 crore of the film's opening day total of Rs 36.22 crore, a huge figure considering this was YRF's first experiment with dubbed versions. The number of screens was increased keeping in mind the public enthusiasm," says Kamal Gianchandani, president, PVR Pictures Limited, which distributed Dhoom 3. "We were aiming at a saturation release since there was a public craze for Dhoom, and Aamir fans were waiting anxiously for his new film. The film was released in as many as 4,000 screens all across India, including in Tamil and Telugu versions for the southern market. In Pakistan, Dhoom 3has become quite the rage, with several multiplexes running more than five shows per day. From the UK box-office, the film had minted Rs 13.32 crore till Wednesday. As many as 200 brands tied up to market Dhoom 3 merchandise - at prices ranging from Rs 70-Rs 9,000 - which dolls, Aamir Khan Hot Wheel bikes and even dog tags! A wider target In Australia and New Zealand, Dhoom 3earned Rs 6.35 crore and Rs 1.68 crore, respectively, beating 3 Idiots to become the highestgrossing Indian film in those markets.
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Instead of going to different cities and appearing on TV shows, lead stars Katrina and Aamir restricted their public appearance to unveiling of the film's merchandise. The cast was prohibited from giving pre-release interviews, which increased the interest of the audience," says Jehil Thakkar, head of media and entertainment sector at audit firm KPMG in India.
YRF strategically decided to avoid over-the-top publicity. "The promotions of Dhoom 3were carried out in the most subtle manner. This helped create curiosity, with the prospect of watching Aamir play the anti-hero only whetting the audience's appetite further. Unlike other biggies that go ballistic with promotions, the makers of Dhoom 3started by creating a mild buzz around two months ago. So what clicked for Dhoom 3? Yash Raj Films (YRF) honcho Aditya Chopra and Aamir Khan strategically banked on audience enthusiasm associated with the Dhoom brand.
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